W. Edwards Deming said: ".. It creates your visitors to navigate the system should not people want to defects, the system of systems" can be tested, measured and optimized. You need to know whether the assumptions that went into creating your site and the expectations of your audience's needs. More importantly, you need to know how to optimize your system so you can market more effectively. When we say "the test, measurement and optimization" you might think, repeat (redundantly!). But those are the three different activities. When testing, we compare the elements of your website or in their campaigns to see which version best suits your visitors to the action to be completed. This could make a purchase, creating a guide, a subscription to a newsletter or even accessing the next step in your sales process (or its purchase process). Proof is the creation of an experiment, either in a format A / B (split) or a variant of multiple variable formats. Google Website Optimizer is a free trial platform to carry a complement to these tests and their results prove it. Always test the complete guide Website Optimizer Google. http://www.mediafire.com/download.php?kkwonzmutzo
Minggu, 14 Maret 2010
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